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Full event MC: Tom Urquhart, Presenter, Dubai Eye 103.8FM
08:00 Registration
09:00 Introduction and welcome
  Tom Urquhart, Presenter, Dubai Eye 103.8FM
09:05 Welcome Remarks
  Giselle Pettyfer, CEO and Executive Vice Chairman, Falcon and Associates
09:15 Sport in Dubai: The Economic Impact
 

An overview of the findings of new research, from Deloitte, on the economic impact of sport in Dubai

Speaker:
Dan Jones
, Head of Sports Business Group, Deloitte

09:45 Engagement and Inspiration - How Should Events Connect with Young People?
 

Panel discussion on future events, led by Lord Sebastian Coe, President of the International Association of Athletics Federations and Chairman of the British Olympic Association

Implementing innovative strategies to deliver once in a lifetime events and new formats
What is it young people want from major sports events both as participants and spectators?

Panellists:
Alex Hua Tian, Chinese Olympic Equestrian

Majd Al Balooshi, Professional Table Tennis player and member of the UAE National Table Tennis Team

Rawya Al Hajri, Co-Founder, FitFootball Kuwait, One Young World ambassador

Majed Rasas, Member, UAE Athletics Federation

Moderator:
Opened and facilitated by Lord Sebastian Coe, President of the International Association of Athletics Federations and Chairman of the British Olympic Association
10:45 Networking Coffee Break
11:15 Engagement and Entertainment in the New Media Age
 
Content consumption: From mass media to social media and beyond
Debating the impact of future platforms, interactive forums and the next generation of engagement strategies
The changing role of the internet and mobile operators in top-tier sports rights

Panellists:
Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand, Emirates

Nitin Kukreja, President - Sports, STAR India

Terry Kane, Head of Auto, Financial Services, Telco and Travel
Manal Al Bayat, Vice President of Engagement for Expo 2020 Dubai

Moderator:
Nick Varley, Founding Partner and CEO, Seven46

12:30 Networking Lunch – A conversation with Darren Clarke OBE, Captain, 2016 Ryder Cup
  Moderator:
Brian Murgatroyd, Writer, broadcaster and former Media and Communications Manager, International Cricket Council
14:00 Game changing: How Sport Reaches and Keeps New Audiences
 

The changing face of sport and its evolution into entertainment, with a focus on events in the region.

Panellists:
His Excellency Saeed Hareb, Secretary General, Dubai Sports Council
Debbie Jevans CBE, Former CEO of England Rugby 2015 and Director of Sport, London 2012 and Director, Debbie Jevans and Associates Ltd.
Poul-Erik Høyer, President, Badminton World Federation

Moderator:
David Bond, Former BBC Sports Editor and Director, Milltown Partners

15:00 Networking Coffee Break
 

Moderator:
Brian Murgatroyd, Writer, broadcaster and former Media and Communications Manager at the International Cricket Council

15:30 Act local, Think global: Taking Home-Grown Events International
 

Creating effective events, from concept through to completion, with a focus on innovative formats and new ideas.

Panellists:
Rawan Kashkoush, Creative Director of Abwab, Dubai Design Week 2015

Jasper Hope, Chief Executive, Dubai Opera
Yvette Judge, Assistant Director, Emirates Airline Festival of Literature
Salah Tahlak, Senior Vice President - Corporate Communications, Dubai Duty Free

Moderator:
Francis Matthew, Editor at Large, Gulf News

16:15 Moneyball: The Secrets of Successful Sponsorship to Help Make Events Happen
 

Considering the evolving role of sponsorship and funding in sporting and international events, from the perspective of city stakeholders and sponsors.

Panellists:
Iain Edmondson, Head of Major Events, London & Partners

Nathan Homer, Head of Global Sponsorship and Partnership, Barclays

Hong Li, Founder and Chairwoman, Shankai Sports International

Moderator:
Nick Varley, Founding Partner and CEO, Seven46

17:00 Closing Remarks
  Tom Urquhart, Presenter, Dubai Eye 103.8FM
17:05 End of Day One
17:15 Cocktail Reception

HOST PARTNER

Emirates

FOUNDATION PARTNER