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  Day One | 4 December 2013
  09:30 - 11:00 Panel One: Positioning Cities as Vibrant Hubs for Events
    Events can be hugely beneficial for a city; promoting them as vibrant destinations, increasing tourism and positively impacting them both economically and socially. This session will look at how cities can include events as part of their future strategy and the reasons why many cities are already doing so. It will also look at the key challenges cities face in hosting events such as major congresses, festivals and exhibitions.
  11:00 - 11:30 Networking Break
  11:30 - 12:00 Presentation
  12:00 - 13:30 Panel Two: Creating and Developing Spectacular Events to Promote a Destination
    Increasingly cities are looking at creating their own events for city promotion, urban regeneration and to benefit from global media exposure. How can cities help create events that are unique experiences for attendees? Unlike established sporting mega-events where bidding is the norm, cultural events tend to be created specifically for the location. How can a creative idea become a reality? What factors need to be in place? What support mechanisms help to encourage event development and how can the private and public sector work together to create events that are beneficial for a city?
  13:30 14:30 Lunch
  14:30 - 16:00 Panel Three: Bidding for and Winning Events that Will Make a Difference to Your City
    There is no doubt that large-scale congresses and exhibitions can have a high economic impact on a city, but many countries don’t know which events are available for bid or how to bid. This session will examine the bid process with rights holders speaking about their expectations.
  16:00 - 16:30 Networking Break
  16:30 - 17:00 Case Study: The London Olympics and Cultural Olympiad
  17:00 - 18:00 Panel Four: Where Sport and Cultural Events Meet
    Festivals and cultural events are increasingly run alongside major sports events. What impact does this have and is it a good way forward for cities to maximise exposure and promote a destination?
  Day Two | 5 December 2013
  09:30 - 11:00 Panel Five: How to Create an Authentic Experience
    Cities can brand themselves distinctively through hosting events, but how can they create unique and credible experiences for the attendee? What do visitors want to see and experience, and how can this translate into an event that has longevity? We will hear from event organisers on the latest trends. The session will also look at the issue of how cities can brand events to become sellable and attract sponsorship as well as what sponsors are looking for when partnering with events.
  11:00 - 11:30 Networking Break
  11:30 - 13:00 Panel Six: How Cities can Actively Engage their Communities around Large-Scale Events
    The session will discuss the ‘feel good factor’, volunteering, local workforce and fringe events.
  13:00 - 14:30 Lunch
  14:30 - 16:00 Panel Seven: Health, Safety and Sustainability
    Some countries have more stringent health, safety and sustainability standards for events than others. This session will share best practices and look at how event rights holders and government can best manage risk around events.
  16:00 - 16:30 Networking Break
  16:30 - 18:00 Roundtable: Public-Private Partnerships